Paris, 22 October – SIAL Paris, one of the world’s most influential global food exhibitions, ran from 17 to 22 October. HUBEI XIAOXIN TEA CO.,LTD presented its full portfolio of matcha and hojicha at Booth 5B J035. The team introduced high-quality EU-standard and organic matcha originating from Hubei, China, demonstrating the outstanding capability of Chinese matcha ingredients to professional buyers across Europe and worldwide.
At the exhibition, our core highlight was premium EU-standard organic matcha powder. Our tea leaves are cultivated with over 21 days of shading before harvest. This essential step boosts amino acid levels and develops the rich umami flavour characteristic of authentic matcha. After picking, fresh tea leaves go through steam fixation and deveining processes, preserving the vibrant natural green colour, removing unwanted stems and delivering fine, consistent powder texture.
Our matcha holds authoritative certificatio ns including BRC, FDA , Rainforest Alliance,FSSC AND HALAL. We follow strict pesticide residue requirements under both EU and Japanese crafts. Full quality control covers tea plantation management, production processing and finished-product testing, to meet the strict raw material requirements of European bakeries, coffee brands, beverage producers and food manufacturers.
We prepared a dedicated sampling and tasting zone on-site. Visitors could inspect matcha samples and taste freshly brewed matcha. The attractive flavour drew numerous European B2B buyers, including bakery brands, specialty coffee chains, beverage enterprises, food factories, importers and regional distributors. Buyers asked detailed questions about specifications, production capacity, MOQ, certification documents and supply delivery. We received a high volume of serious enquiries and promising leads throughout the show.
Mr. Guo(GM), shared: “We introduced Japanese matcha craftsmanship and core technologies to China as early as 16 years ago. Years of continuous R&D and refinement have positioned us at the cutting edge of China’s matcha sector, keeping us competitive and leading on the global stage.”
Participation in SIAL Paris marks a key strategic step for us to expand our footprint and distribution channels within the EU market. With this world-class food platform, we connect face-to-face with top overseas buyers and strengthen the global influence of high-end Chinese matcha ingredients. Moving forward, Hubei Xiaoxin Tea will keep improving product quality and supply chain service. We look forward to establishing long-term strategic partnerships with more European collaborators and exploring the booming matcha market in Europe.