{"id":10773,"date":"2026-09-07T09:58:51","date_gmt":"2026-09-07T09:58:51","guid":{"rendered":"https:\/\/21nightsmatcha.com\/?p=10773"},"modified":"2026-09-07T10:00:28","modified_gmt":"2026-09-07T10:00:28","slug":"hotelex-shanghai-2026-b2b-ceremonial-matcha-recap","status":"publish","type":"post","link":"https:\/\/21nightsmatcha.com\/ru\/hotelex-shanghai-2026-b2b-ceremonial-matcha-recap\/","title":{"rendered":"\u041f\u043e\u0434\u043d\u0438\u043c\u0430\u044f \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0433\u043e\u0441\u0442\u0435\u043f\u0440\u0438\u0438\u043c\u0441\u0442\u0432\u0430: \u043a\u0430\u043a 21NightsMatcha \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u044b\u0441\u043b\u0438\u043b\u0430 \u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0447\u0430\u0439\u043d\u044b\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043d\u0430 \u0432\u044b\u0441\u0442\u0430\u0432\u043a\u0435 HOTELEX Shanghai 2026"},"content":{"rendered":"<h4 data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">The Next Standard in Ceremonial Matcha for Hospitality &amp; Specialty Beverage<\/b><\/h4>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">Shanghai, April 2026<\/b> \u2014 As modern consumers demand cleaner wellness credentials, transparent origins, and elevated sensory experiences, hospitality and specialty caf\u00e9 operators face a common challenge: sourcing consistent, high-grade ceremonial matcha that scales seamlessly with commercial operations.<\/p>\n<p data-path-to-node=\"9\">At the 2026 Shanghai International Hospitality Equipment &amp; Foodservice Expo (HOTELEX Shanghai), held at the National Exhibition and Convention Center, <b data-path-to-node=\"9\" data-index-in-node=\"151\">21NightsMatcha<\/b> met global buyers, F&amp;B directors, and retail brands in Hall 7.1 (Booth C32) to showcase how artisanal quality translates into high-margin commercial beverage programs.<\/p>\n<h3 data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">Engineered for Culinary &amp; Beverage Precision<\/b><\/h3>\n<p data-path-to-node=\"12\">At Booth C32, 21NightsMatcha presented its signature wholesale grades, engineered to meet the stringent demands of luxury hospitality, Michelin-caliber dining, and premium caf\u00e9 chains:<\/p>\n<ul data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\"><b data-path-to-node=\"13,0,0\" data-index-in-node=\"0\">Ultra-Fine Milling (1,000+ Mesh):<\/b> Stone-milled to sub-micron particle sizes, ensuring instant suspension, zero grittiness, and a velvety micro-foam structure ideal for single-origin lattes, cocktails, and traditional bowl presentations.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\"><b data-path-to-node=\"13,1,0\" data-index-in-node=\"0\">High-Potency L-Theanine Profiles:<\/b> Shade-grown using rigorous agronomic protocols to maximize amino acid and chlorophyll retention, delivering a deep jade-green color and a naturally sweet, rich umami flavor profile free from harsh astringency.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,2,0\"><b data-path-to-node=\"13,2,0\" data-index-in-node=\"0\">Certified Organic Supply Chain:<\/b> Stringently tested to satisfy international food safety and organic standards, ensuring clean traceability from soil to final packaging.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"15\"><b data-path-to-node=\"15\" data-index-in-node=\"0\">Empowering F&amp;B Operators: Beyond Bulk Supply<\/b><\/h3>\n<p data-path-to-node=\"16\">Rather than serving solely as a bulk ingredient supplier, 21NightsMatcha leveraged HOTELEX to demonstrate its end-to-end partner enablement model:<\/p>\n<ol start=\"1\" data-path-to-node=\"17\">\n<li>\n<p data-path-to-node=\"17,0,0\"><b data-path-to-node=\"17,0,0\" data-index-in-node=\"0\">Customized Menu &amp; Formulation Support:<\/b> Assisting beverage developers and mixologists in formulating signature zero-sugar, functional, and seasonal RTD\/caf\u00e9 recipes.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"17,1,0\"><b data-path-to-node=\"17,1,0\" data-index-in-node=\"0\">Standardized Barista Workflows:<\/b> Providing operational SOPs and precision whisking equipment designed to maintain flavor consistency across multi-unit operations.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"17,2,0\"><b data-path-to-node=\"17,2,0\" data-index-in-node=\"0\">Flexible OEM &amp; Private-Label Packaging:<\/b> Offering nitrogen-flushed tins, compostable barrier pouches, and bulk vacuum-sealed formats tailored to regional compliance and shelf-life requirements.<\/p>\n<\/li>\n<\/ol>\n<h3 data-path-to-node=\"19\"><b data-path-to-node=\"19\" data-index-in-node=\"0\">Looking Forward: Expanding Global Partnerships<\/b><\/h3>\n<p data-path-to-node=\"20\">&#8220;Today&#8217;s hospitality guests can instantly distinguish between low-grade culinary dust and genuine, umami-rich ceremonial matcha,&#8221; noted the Business Development Lead at 21NightsMatcha. &#8220;HOTELEX 2026 proved that global F&amp;B decision-makers are actively seeking verified farm-to-cup partners who can deliver batch-to-batch consistency, organic compliance, and true ceremonial depth at scale.&#8221;<\/p>\n<p data-path-to-node=\"21\">Following conversations with procurement leaders from across the Asia-Pacific region, Europe, and North America, 21NightsMatcha continues to expand its global distribution network, bringing pure, functional matcha rituals into world-class venues.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Next Standard in Ceremonial Matcha for Hospitality &amp; Specialty Beverage Shanghai, April 2026 \u2014 As modern consumers demand cleaner wellness credentials, transparent origins, and elevated sensory experiences, hospitality and specialty caf\u00e9 operators face a common challenge: sourcing consistent, high-grade ceremonial matcha that scales seamlessly with commercial operations. At the 2026 Shanghai International Hospitality Equipment [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[71,72,74,75,73],"class_list":["post-10773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-b2b-wholesale","tag-ceremonial-matcha","tag-certified-organic","tag-foodservice-trends","tag-hospitality-solutions"],"_links":{"self":[{"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/posts\/10773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/comments?post=10773"}],"version-history":[{"count":2,"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/posts\/10773\/revisions"}],"predecessor-version":[{"id":10775,"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/posts\/10773\/revisions\/10775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/media\/9871"}],"wp:attachment":[{"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/media?parent=10773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/categories?post=10773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/21nightsmatcha.com\/ru\/wp-json\/wp\/v2\/tags?post=10773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}